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The Deer Farmer Monday 22nd December, 2008
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Hot Droppings Scene Setting Other Herds Advisory  
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Innes Moffat was impressed by the commitment to venison shown by many of the importers. "It makes up a very small part of their business, but they are proud to offer it to their customers." Among them, he found that people he met in the Netherlands have a fresh perspective on New Zealand venison. "The Dutch don't have the historic perceptions about venison that the Germans do. There are a number of companies there doing a lot of work with chefs and retailers to position New Zealand farm-raised venison as a 12-month item."

Speaking with buyers for the big German wholesale chains is also an eye-opener. "They're dealing in a market of 85 million people, so the quantities and the scope they talk about is impressive. They might talk about a customer in a particular region and their 500 stores - and a market of 20 to 30 million."

Among European food trends being reported on, there's a growing preference for local and seasonal food, which will be a challenge for foreign suppliers like New Zealand. However, he says the trend for people to identify themselves as quality food buyers and to want to present quality food as part of being good hosts has also been more explicitly mentioned in reports lately. This is the trend that was identified and is addressed by DINZ's "Impress Your Guests" promotional campaign, which has been run for the past two seasons.

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